Russell Mcbride 
Before preparing your trade show booth design, you must understand the structure and lighting of the trade show exhibition space. There are several assets of good lighting. Spotlights, strobe lights, hanging lights, ambient lights, decorative light bulbs, and furniture are a few of them. You can also use counters, display cases, and other furniture assets to leverage the experience of your booth. It’s also a good idea to include strategic empty spaces to make use of available space.
The colors of your trade show exhibit should complement your brand’s image and overall marketing plan. They should be bright enough to catch the attention of attendees. Otherwise, your exhibit will simply blend in with the background. Consider using interesting textures and metallic surfaces to increase the visual interest of your trade show booth design. You should also remember to connect with your target audience by expressing the story of your product. By doing so, you will be able to make the impression on the attendees of your booth.
When deciding on the layout of your trade show booth, remember that you should not rely on pedestal tables. Tables that extend out are not aesthetically appealing and create a barrier between the audience and the exhibit. A creative layout could include comfortable seating, high-top tables, or a small podium. In recent years, Shawmut has seen more clients opt for branding counters and booth design that uses creative furnishings.
When it comes to trade show booth design, it’s important to consider the main message that you want to convey to your visitors. It should be the main message of your business. Make sure that your booth design communicates this message throughout the space and draws visitors in. For instance, if you’re a big brand, your trade show booth should have multiple meeting rooms, but if you’re a new business, you may have more space for displays.
In order to get a clear picture of your booth’s look, you can use 3D renderings. If you’re unsure of what to expect, you can also use your 3D rendering to involve your colleagues and other stakeholders in the booth’s design. Moreover, this can help you understand whether your booth design is compatible with your brand’s message and identity. The final look of your booth will be a reflection of your brand’s values and culture, so it’s important to be sure it will fit into your budget.
Open space is another important feature of trade show booth design. It allows you to present your brand elements without causing clutter in the space. For example, a recent rental booth at a trade show featured multiple 16′ lightwall towers and a large conference room at the back. Besides creating an inviting space, the display should be well-lit. It should also provide plenty of space for your booth staff to spend time qualifying leads.
